About Creativity

Creativity is a born skill



“Creativity is one of the top three skills needed in business today.” – World Economic Forum “Creativity is the #1 capability businesses need to navigate an increasingly complex world.” – IBM survey of 1500 CEOs “Creativity is a critical factor in the success of a corporation, and a core competency for leaders.” – IBM

Spans All Business

85% of executives believe that Creativity is the key to driving economic growth. – Strategy One Creative thinking is the must have skill of any entrepreneur. – Cleverism


The market shares of innovative companies are 3 times higher than average. The sales, 6 times higher than average. – RAND Journal of Economics An innovative company will have 75% to 80% more profit over 5 years than a non-innovative one. – Strategy Management Journal


“Capital is being superseded by creativity and the ability to innovate.”- Klaus Schwab, Founder of the World Economic Forum The two most important functions of a business are Innovation and Marketing. – Peter Drucker, The Practice of Management Good companies with good managers fail when there is a disruptive change in the environment. – Professor Clayton Christensen, The Innovator’s Dilemma

Longer Life Span

Only creativity – not intelligence or overall openness – decreased mortality risk…because it draws on a variety of neural networks within the brain. Individuals high in creativity maintain the integrity of their neural networks even into old age. – Journal of Aging and Health

Reduces Stress

Creative activities are positive for mental, physical, and spiritual health. Practicing creative-thinking techniques lowers stress and exercises the brain. – American Journal of Public Health


When being creative, our brains release dopamine, a natural anti-depressant. Participating in creative activities may even help to alleviate depression. – Huffington Post Creativity increases our control over emotional pain and depression. – American Journal of Psychiatry


The average person has 60,000 thoughts per day. And 95% of them are the same. – Cleveland Clinic

Mental Health

Pursuing creative passions and favorite activities can preserve your mind and stave off dementia. – Neurology People who engage in artistic activities are 73% less likely to have memory and thinking problems in old age, including dementia. – Public Library of Science

Immune System

Expressive writing boosts immune system CD4+ lymphocyte count. – Advances in Psychiatric Treatment


“60% of people say they are not creative, and more than 2/3 feel they are not living up to their creative potential.” – Adobe survey of 5000 people


Being Creative is at the heart of being human, and of all cultural progress. – Ken Robinson Creativity is what makes Humanity move. – Keith Jarrett